We dive deep into sentiments, reviews, searches, discussions, and hashtags to uncover fresh consumer insights. This enables you to connect with new segments and grow alongside your audience. Let's unlock new growth opportunities together!
As per TraceData Survey, 75% of the businesses fail to penetrate their business due to lack of understanding on their user behaviour. Our expert team of consultants have over decade of experience serving companies with understanding price preference, quality preference, packaging preference, distribution channel preference, brand recall, usage pattern and other aspects across B2B and B2C consumers.
Database of Over 50K+ B2B Audience across TMT, CPG, Agriculture, Logistics, Healthcare and other segment
Database of over 20Mn+ B2C audience across geographies
8.5 NPS from our clients seeking Market Survey
100% ID Verified Sample
Serve 140 Industries from Cloud Database to Content Creators
5+ Quality Check Process
The client represents fast-growing e-commerce fashion brand specializing in trendy clothing and accessories for young adults. Founded in 2015, the client has quickly gained a significant online presence and a loyal customer base. The objective was to understand customer satisfaction with recent purchases, identify areas for improvement, and enhance overall shopping experience.
Product Improvement: Feedback revealed issues with sizing and material quality, leading to a review and enhancement of the product line, resulting in a 15% decrease in product returns.
Delivery Optimization: Furthermore, the client identified delivery delays as a pain point basis which they collaborated with logistics partners to optimize delivery processes, reducing average delivery time by 20%.
The client operates boutique hotel chain offering unique, high-end experiences in major tourist destinations. Established in 2000, the chain prides itself on exceptional service and luxurious accommodations. The objective was to gather real-time feedback from guests during their stay to promptly address any issues and enhance their overall experience.
Decrease in complaints: Enabled hotel staff to address guest concerns in real-time, leading to a 25% decrease in complaints.
Reputation Boost: Furthermore, improved experience led to a 30% increase in positive online reviews, enhancing the hotel's reputation and attracting more bookings.
The client provides a range of financial services, including savings accounts, loans, and investment products. Founded in 1985, it serves a large member base across multiple states. The objective was to gauge member satisfaction with the credit union's services, identify areas for improvement, and strengthen member relationships.
Branch Efficiency Boost: Identified long wait times at branches as a significant issue. Implemented appointment scheduling and streamlined processes, reducing wait times by 30%. This in turn addressed concerns and improved communication strategies, resulting in a 15% increase in member retention rates.
The client cutting-edge software solutions for businesses, including project management tools and customer relationship management (CRM) systems. Objective was to understand user experience with the company's software products, identify usability issues, and gather suggestions for feature improvements.
Usability Enhancements: IIdentified common usability issues and prioritized them in development sprints, resulting in a 20% reduction in customer support tickets. This in turn improved user experience and feature satisfaction contributed to a 15% increase in customer retention and a 10% growth in new user acquisition.
The client operates leading beverage company known for its wide range of non-alcoholic drinks, including juices, sodas, and flavored waters. Established in 1990, the company has a strong presence in North America and is expanding globally. The objective was to explore consumer perceptions and preferences regarding a new line of organic flavored waters before a full-scale market launch. Focus Group Design:
Successful Market Launch: The insights from the focus group discussions helped the client fine-tune their product and marketing strategy, leading to a successful market launch. Initial sales exceeded expectations by 20%, and the product received positive reviews for its taste and health benefits.
