Unlock New Growth Potential Through Strategic Benchmarking

Analyze, adapt, and accelerate with powerful benchmarking insights that highlight strengths, uncover weaknesses, and propel you ahead of the competition.

Leading the Way in Competitor Benchmarking Solutions

  • Comprehensive Competitor Analysis

    Analyze competitor performance across key operational and financial indicators to identify strategic improvements, boosting efficiency by up to 50%.

  • Strategic Benchmarking for Risk Reduction

    Utilize data-driven strategies to reduce the risk of failure by up to 30%, ensuring your business decisions are aligned with market trends.

  • Tailored Solutions for All Business Sizes

    Whether for small, mid-sized, or large companies, our benchmarking solutions provide insights to help you understand your competitive position and achieve growth.

  • Unlock Long-Term Competitive Advantages

    Leverage precise benchmarking insights to surpass competitors and ensure sustainable market leadership.

what we do

Our Approach to Delivering Precise Insights

At TraceData, we combine real-time field data with a robust research methodology to provide you with precise and actionable insights. Our approach leverages both primary and secondary research to offer a complete view of the competitive landscape, empowering you to make informed decisions with confidence.

1

Real-Time Market Insights

We gather up-to-date data directly from the field, capturing real-time market trends and shifts. This ensures that our insights are always relevant and accurately reflect current industry conditions.

2

Robust Research Methodology

By combining primary research, which includes direct inputs from industry sources, stakeholders, and market participants, with secondary research, such as existing reports, databases, and industry studies, we deliver a comprehensive 360-degree view of the market and competitive landscape.

3

Curated, Actionable Insights

Our tailored insights are designed to address your specific business needs, helping you make informed, strategic decisions that drive impactful outcomes and keep you ahead in the market.

Why do you Need Competition Benchmarking?

  • Learn about their competitors' strengths and weaknesses and adopt best practices.
  • Utilize data to make decisions that can lead to better outcomes.
  • Learn about the features and benefits of other brands in their target market and use that information to develop new features.
  • Use benchmarks that can help businesses gain an advantage over their competitors.

Why TraceData?

50K+

Maintain a database of over 50K+ competitive data points, ensuring that our analysis is comprehensive and up to date.

20%

Achieved 20% operational efficiency for the clients

Tools

Utilizing cutting-edge analytics tools and proprietary algorithms

Primary Elements of a Competition Benchmarking

Operational Benchmarks

Cost Related Variables

  • Cost per unit of production
  • Cost per transaction
  • Cost per employee
  • Total operating costs
  • Cost of goods sold (COGS)
  • Overhead costs
  • Variable and fixed costs
  • Cost efficiency ratios
  • Cost of raw materials

Productivity Related Variables

  • Output per employee
  • Output per machine
  • Output per hour/day
  • Units produced per shift
  • Revenue per employee
  • Sales per square foot/meter
  • Sales per employee
  • Revenue per unit produced
  • Utilization rates of resources (machinery, workforce, etc.)

Quality Related Variables

  • Defect rate
  • Error rate
  • Customer complaints
  • Product return rates
  • Rework rates
  • Scrap rates
  • Warranty claims
  • On-time delivery rate
  • Service level agreements (SLAs) compliance

Process Related Variables

  • Cycle time
  • Lead time
  • Setup time
  • Downtime
  • Changeover time
  • Process efficiency
  • Throughput time
  • Work-in-progress (WIP) inventory levels
  • Inventory turnover ratio
  • Order fulfillment time

Resource Utilization Related Variables

  • Machine utilization
  • Workforce utilization
  • Energy consumption
  • Water usage
  • Raw material consumption
  • Space utilization
  • Capacity utilization

Customer Related Variables

  • Customer satisfaction scores
  • Customer retention rates
  • Customer acquisition costs
  • Average revenue per customer
  • Customer lifetime value (CLV)
  • Market share

Supplier Related Variables

  • Supplier lead times
  • Supplier performance metrics
  • Supplier quality ratings
  • Supplier responsiveness
  • Supplier cost competitiveness

Environmental and Sustainability-related Variables

  • Carbon footprint
  • Energy efficiency
  • Waste generation
  • Recycling rates
  • Compliance with environmental regulations
  • Water conservation efforts

Safety Related Variables

  • Lost time injury frequency rate (LTIFR)
  • Total recordable incident rate (TRIR)
  • Near miss reporting rates
  • Safety training completion rates
  • Compliance with safety regulations

Technology-related Variables

  • IT infrastructure costs
  • Technology adoption rates
  • Software utilization rates
  • IT downtime
  • Return on investment (ROI) for technology implementations

Supply Chain Related Variables

  • Inventory turnover
  • Supplier delivery performance
  • Order fulfillment accuracy
  • Transportation costs
  • Warehousing costs
  • Supply chain lead times

Human Resource Related Variables

  • Employee turnover rates
  • Employee satisfaction scores
  • Training and development expenses
  • Recruitment costs
  • Employee absenteeism rates

Innovation Related Variables

  • Research and development (R&D) expenses
  • Number of patents filed/granted
  • Time to market for new products/services
  • Innovation adoption rates

Financial Benchmarks

Standard Variables

  • Revenues
  • Growth Rate
  • Gross Profit Margins
  • Net Profit Margins
  • Credit Disbursed
  • Credit Outstanding
  • Gross and Net NPS
  • EBITDA
  • Adjusted EBITDA
  • ROI

Liquidity Ratios

  • Current ratio
  • Quick ratio (acid-test ratio)
  • Cash ratio

Efficiency Ratios

  • Asset turnover ratio
  • Inventory turnover ratio
  • Accounts receivable turnover ratio
  • Accounts payable turnover ratio
  • Days sales outstanding (DSO)
  • Days payable outstanding (DPO)
  • Days inventory outstanding (DIO)
  • Cash conversion cycle

Solvency Ratios

  • Debt-to-equity ratio
  • Debt ratio
  • Interest coverage ratio
  • Debt service coverage ratio
  • Financial leverage ratio
  • Fixed charge coverage ratio

Growth Ratios

  • Revenue growth rate
  • Earnings growth rate
  • Net income growth rate
  • EPS growth rate
  • Dividend growth rate
  • Market share growth rate

Operating Performance Ratios

  • Operating cycle
  • Cash conversion efficiency
  • Working capital turnover ratio
  • Operating profit per employee
  • Sales per employee

Strategic Benchmarking for Competitive Edge in Healthcare

Assisted leading Hospital who was facing increased competition from newly established hospitals and clinics in the region. The client identified need to conduct competition benchmarking to identify areas of improvement and maintain their competitive edge. Our team analyzed key operational and financial metrics including certain key variables such as patient satisfaction, treatment outcomes, service quality, and operational efficiency compared to competitors.

Solutions and Impact:

  • Insights: The client was able to understand the gaps and identify inefficiencies in the operational process.

  • Cost Reduction: Streamlining workflows, optimizing staffing levels, and investing in technology solutions improved operational efficiency which led to 12% cost reduction and 25% growth in customer footfalls within 6 months

Financial Benchmarking for Competitive Advantage in Toy Manufacturing

Engaged by Toys Manufacturer in Middle East to undertake Financial Benchmarking exercise for 15 competitors with an objective to assess current gaps and assess how their ratios are performing compared to competitors.

Solutions and Impact:

  • Insights: Client was able to evaluate the gaps especially under debtor & creditor payment cycle .

  • Improved capital requirements: Client was able to evaluate the gaps especially under debtor & creditor payment cycle and thereby improved their working capital requirements by 60%

Enhancing Competitiveness Through Benchmarking in the Automobile Industry

Mid-sized automobile manufacturer known for its affordable yet reliable vehicles was facing intense competition from both domestic and international automakers. The client enlisted our services to conduct competition benchmarking to identify areas for improvement and maintain competitiveness. TraceData analyzed key metrics such as vehicle quality, pricing strategies, customer satisfaction, and market share compared to competitors.

Solutions and Impact:

  • Increase in market share: After implementing targeted marketing campaigns and introducing customer loyalty programs, the client was able to increase its market share from 12% to 15% within one year.

  • Cost Reduction: By streamlining production process renegotiating supplier contracts, and optimizing inventory management, the client chieved a 10% reduction in manufacturing costs, resulting in annual savings of $20 million.

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