TaceData Logo

GTM Transformation to safeguard your economics and ensure sustainable distribution for the future

Our GTM experts create a personalized, data-driven commercial value creation plan that empowers your team to take decisive action and drive real results. Stand out and make your mark!

How to capture the market growth?

Due to lack of data and dispersed distribution, entering the market is more difficult in emerging economies. TraceData Go to Market Strategy approach enable clients to make informed decision by unlocking profitable growth opportunities and develop their sales & marketing capabilities.

whet we do
how we do it

How we support you in your go to market strategy?

TraceData go-to-market Industry experts who have developed expertise by serving as Industry Veterans where they harness deep local expertise and bring their knowledge onboard which enables them to provide breakthrough results to the client.

Why do you Need GTM Strategy?

  • Planning to launch an existing product into a new market.
  • Roll out new product under the established market.
  • Testing Market Hypothesis for New Market
  • Launching new product into new market.

Why TraceData?

100+

100+ Projects where we have assisted International and Domestic Companies for Market Entry Strategy

USD 5bn+

Able to Drive Value of USD 5bn+ in Topline from Market Entry Strategy for Different Clients

100+

100+ SMEs and Experts Empanelled with us across Various Industries

Primary Elements of a Go-to-Market Strategy

Overview

  • Global Macroeconomic Trend

Target Market Assessment

  • Market Sizing and Breakdown of Market Based on Product, Application, End User, Distribution, Region, and Others
  • Business Model and Revenue Stream
  • Value Chain Analysis
  • Target Addressable Market, Serviceable Addressable Market, and Serviceable Obtainable Market

Understanding Your Customer

  • Who is your Ideal Customer and what is the potential size of that audience?
  • What do they prefer to buy?
  • When do they need your product?
  • What is the frequency of their purchase?
  • Why do they need your product?
  • Which distribution channels do they prefer?

Product/Service Offerings

  • What problem does your product solve?
  • Unique Value Proposition of your product offerings
  • Recommended Product Offerings/Product Mix
  • Recommended Service Offerings
  • Recommended Business Model Canvas
  • Ideal Store Layout if the Company wishes to sell through brick and mortar stores

Location Wise Planning

  • Roadmap to Location Expansion
  • City Wise Analysis Based on Size of Target Audience, Preferences, Demographics, Distribution Channel, and Existing Products
  • Cluster Mapping Based on Each Targeted City
  • Real Estate Strategy - Rental Cost, Land Cost, Demographic Analysis, Legal Covenants, and Future Growth

Competition Analysis

  • Primary Competitors for the Client
  • Market Share of Key Competitors
  • Detailed Benchmark for Each Competitor across Operational and Financial Indicators
  • Technology Stack
  • Organizational Structure and Recommendations to the Client
  • Unique Selling Proposition offered by Each Competitor
  • Product and Service Range offered
  • Distribution Channels used by Competitors
  • Detailed Pricing Analysis at SKU level
  • 4Ps analysis
  • Why should customers buy from you instead of your competitor?

Regulations

  • Licenses and Permits Required
  • Government Regulation and Initiatives
  • Subsidy and Incentive Plan Structure

Sales and Marketing Strategies

  • Effective Marketing Strategies - ATL and BTL marketing for lead generation
  • Sales and Marketing Strategies used by Competitors
  • Global Best Practices and Global Case Scenarios
  • Customer Lifetime Value
  • Customer Acquisition Cost
  • SEO Optimization and Digital Marketing Strategies

Strategic Partnerships

  • Identification of Distributors and Marketing Companies for Strategic Partnerships
  • Partner Search/Distributor Search
  • Sales Enablement
  • Identification of B2B Audience for Strategic Partnerships
  • Identification of Manufacturers, Traders, and Distributors for Business Expansion

Strategy Roadmap

  • Roadmap to Business Expansion Based on Short Term, Medium Term, and Long Term Plans
  • Potential Risk Factors Involved
  • Ways to Deal with the Risk Factors

Go-To-Market Strategy for European Luggage Manufacturers Entering the Middle East

Assisted Luggage Manufacturers based out of Europe and wanted to Enter into Middle East Market. Developed End to end GTM strategy including target market assessment, understanding their customer, recommended cities to operate, Product SKUs to offer, pricing analysis, sales and marketing strategies with strategy roadmap.

Solutions and Impact:

  • Transformative Partnerships: The client was able to setup 5+ EBOs and partnered with 50+ MBOs and was able to register $15 Mn revenue in the first year of operation

Market Entry Strategy for Indian Lubricant Manufacturer in Vietnam

Advised Indian Lubricant Manufacturer to enter into Vietnam market, where we helped the client to understand market opportunity, assess customer cohort, detailed competition benchmarking and market share analysis, curated sales and marketing strategies, provided insights on cities where the distribution can happen, laid out strategy roadmap and recommended strategic partnership for business expansion.

Solutions and Impact:

  • Geographic Expansion Success: The client was able to report new product and existing product sales in new geography by over 10 Mn USD in the first year of operation

Go-To-Market Strategy Implementation for Consumer Electronics Firm

Implemented end to end GTM Strategy framework and roadmap for Consumer Electronics firm by transforming the technology and distribution along with sourcing strategies for the client.

Solutions and Impact:

  • Explosive Growth: Reach and outlet coverage was more than doubled with footfalls increased by 3 times within 6 months of operation.

Company

Solutions

Resources

Contact

Shakti Khand 2,Ghaziabad-201014 Uttar Pradesh, India
support@tracedataresearch.com
+91-92668-49840
© Copyright 2024, All Rights Reserved by TraceData Research